对于户外广告传播效果的研究,目前业界还没有一套标准的、对所有户外媒体都行之有效的方法。分时传媒(以下简称分时)在长期的市场实践中,针对企业开展实施的户外业务模式和经营的主要媒体类型——“大户外”(主要指射灯大牌和单立柱)做了一些积极的探索与研究,积累获得了一些经验与方法,本文加以整理与业界同仁共飨之。 For the study of the effect of outdoor advertising, there is no standard set of methods that are effective for all outdoor media. Time-sharing media (hereinafter referred to as time-sharing) In the long-term market practice, for the implementation of outdoor business models and business management of the main media type - “big outdoors ” (mainly spotlights big and single column) Some positive exploration and research, accumulated a number of gained some experience and methods, this article to be collated with the industry colleagues altogether.