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本研究以概念隐喻理论为基础,以企业年报中CEO风险话语为语料,采用结构方程建模方法,考察CEO风险话语中的概念隐喻及其对CEO风险认知的预测力。研究发现:CEO风险话语中使用11种概念隐喻,其中,“战争隐喻”、“身体或疾病隐喻”、“天气或地理名词隐喻”、“建筑或房屋隐喻”、“物体、设备或材料隐喻”、“测量隐喻”和“食物隐喻”对CEO风险认知有一定的预测力。本研究进一步验证隐喻与CEO风险认知相关,从而影响企业决策的假设,对商务话语研究和商务英语教学有一定的启示作用。
Based on the concept metaphor theory and CEO risk discourse in the corporate annual report, this study adopts the structural equation modeling method to investigate the conceptual metaphors in CEO risk discourse and their predictive power to perceive CEO risk. The study found that 11 risk metaphors were used in CEO risk discourse, among which “Metaphors of War”, “Body or Disease Metaphor”, “Metaphors of Weather or Geographic Names”, “Metaphors of Architecture or Housing” Metaphors of Objects, Devices or Materials, Metaphor of Measurement, and Metaphors of Food have some predictive power over the risk perception of CEOs. This study further validates the hypotheses that metaphor is related to the risk perception of the CEO, thus influencing the decision-making of enterprises, and has certain enlightenment on the study of business discourse and business English teaching.