由于将文化情愫注入到产品中,更容易打动消费者的心,从而与之达成价值共鸣,这便是知识营销高明之处。任何事物都会体现时代的烙印,企业的营销活动也不例外。因此,当知识经济时代到来时,企业的营销也有了新的形式,这便是知识营销。知识营销包括三层次的内容:挖掘产品的文化内涵,提升营销的知识含量,注重跟顾客形成共鸣 Because of the cultural passion into the product, more likely to impress the consumer’s heart, so as to achieve the value of resonance, which is the clever marketing of knowledge. Anything will reflect the brand of the times, corporate marketing activities are no exception. Therefore, when the era of knowledge economy comes, the marketing of enterprises also has a new form, which is knowledge marketing. Knowledge marketing includes three levels of content: mining the cultural connotation of products, improve marketing knowledge, pay attention to resonate with customers