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广播电视素养是广大农民获取知识、形成能力的主要工具;是农村广播电视媒介真正发挥作用的重要基础;农民积极寻找致富途径为开展广播电视素养教育提供了主观条件。开展广播电视素养教育,可以利用农闲时期,集中进行扫盲教育;可以借鉴发达国家的经验,在中小学设置“广播电视素养课程;”可以在相关学历、证书教育中,将学历、证书与“广播电视素养”级别证书挂钩;可以使用现代传播媒介,将广播电视素养教育融合在具体的节目中。
The quality of radio and television is the main tool for farmers to acquire knowledge and form abilities. It is an important foundation for the rural radio and television media to play a true role. The farmer actively looks for ways to get rich and provides subjective conditions for radio and television literacy education. Radio and television literacy education can be used during the slack period, focusing on literacy education; can learn from the experience of developed countries, primary and secondary schools set up “radio and television literacy course;” in the relevant education, certificate education, education, certificates and “radio TV literacy ”level certificate linked; you can use the modern media, radio and television literacy education in specific programs.