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追求贴近、崇尚贴近是当前新闻写作发展的一个方向,也是传播学理论渗入新闻写作的结果。传播学认为新闻被受众接受才是一个完整的传播活动的终端。因此在新闻写作过程中,要充分考虑受众的想法、需要,贴近受众,这样才能为受众接受,取得广泛的传播效果。新闻写作要贴近受众,当然除了选择贴近受众所关心的社会生活外,在表述上也要注意贴近受众。“说什么”固然重要,但有时候“如何说”比“说什么”更为重要。导语是新闻的开头语,是一篇文
Pursuit of close, advocating close is the current direction of the development of news writing, but also the infiltration of communication theory into the news writing results. Communication believes that news is accepted by the audience is a complete communication activities of the terminal. Therefore, in the process of news writing, we must fully consider the audience’s ideas, need, close to the audience, so as to be accepted by the audience, to obtain a wide range of communication effects. News writing should be close to the audience, of course, in addition to choose close to the audiences concerned about the social life, the expression must also be close to the audience. “What to say ” is important, but sometimes “how to say ” is more important than “say ”. Lead is the beginning of news, is an article