当前,作为化解农村剩余劳动力、提高农村创新创业动力的有力抓手,农村电商犹如雨后春笋在全国兴起,涌现出许多电商专业村、专业镇。然而,由于创业农民对农村电商认识水平不一,区域间缺少明确规划和配套服务,质量安全缺乏有力保障等问题,许多有益措施和典型模式不能有效地指导各地农村电商的可持续发展。究其原因,主要是我国农村情况复杂,单一的农村电商专业化道路面临“水土不服”的问题,这就需要政府部门结合地方实际因地制宜地设计农村电商服务体 At present, as a powerful starting point for resolving the rural surplus labor force and improving the driving force for rural innovation and entrepreneurship, rural electricity suppliers have sprung up all over the country and many e-commerce specialized villages and specialized towns have emerged. However, due to the different understanding of rural e-commerce by venture farmers, the lack of clear planning and supporting services among regions, the lack of strong guarantee of quality and safety, many beneficial measures and typical models can not effectively guide the sustainable development of e-commerce in rural areas. The reason is mainly due to the complexity of rural areas in our country. The single road to the professionalization of rural e-commerce is facing the problem of “acclimatization”. This requires that government agencies design rural e-commerce services according to local conditions in light of local conditions