随着新媒体的发展和广泛应用,使得青年的思想认识、职业工作、学习方式和生活态度发生了显著的变化。如何运用好新媒体,拓展新领地,凝聚青年、服务青年、引导青年,是团组织必须直面的挑战。基层供电公司团委应当积极适应外界变化,努力探索新媒体环境下团青工作的新举措。新媒体在企业团青工作中应用的背景新媒体的内涵及特征。新媒体是互联网、移动互联网等新技术支撑体系下出现的媒体形态。除了微博和微 With the development and widespread application of new media, remarkable changes have taken place in young people’s ideological understanding, professional work, learning styles and life attitudes. How to make good use of new media, expand new territory, unite young people, serve young people and guide young people are challenges that the CYL organizations must face. The grassroots power supply company Communist Youth League should actively adapt to changes in the outside world and make efforts to explore new measures for the CYL in new media environment. The Application and Background of New Media in the Efforts of Enterprise Enthusiasm. The new media is the media form appearing under the new technical support system such as the Internet and the mobile Internet. In addition to Weibo and micro