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近来来在新媒体大力发展的背景之下,广播媒体的生存环境正在发生着巨大的变化。如果说当年电视的出现曾经让广播业受到很大冲击,那么现今网络的普及已经使人们比较流行地接受信息的方式发生改变,而网络技术、数字技术以及现代通讯技术的应用也催生了新的、功能更强大的传播媒体。
In recent days, under the background of vigorous development of new media, the living environment of broadcasting media is undergoing tremendous changes. If the emergence of television in the past had hit the broadcasting industry so much, nowadays the popularity of the Internet has changed the way people receive information more prevalently. The application of network technology, digital technology and modern communication technology have also created new , A more powerful media.