“市场份额”是指大中型商业企业对市场占有的能力和程度。市场为大家所共有,对大家都开放,谁能认识市场,自觉地遵守市场规律,谁就能更多地占有市场。如果大中型商业企业的经营目标仍然放在比计划和上年同期有所增长上,就可能在不知不觉中被竞争对手夺去自己可能占有的和已经占有的市场份额,给企业造成损失。 “Market share” refers to the capacity and extent of large and medium-sized commercial enterprises’ possession of the market. The market is shared by all and is open to everyone. Whoever knows the market and consciously abides by the laws of the market will have more market share. If the business objectives of large and medium-sized commercial enterprises are still set to be higher than planned and increased over the same period of last year, they may unknowingly be taken away from competitors by their own potential and already occupied market share, causing losses to the company.