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日趋激烈的市场竞争,要求煤矿机械制造企业必需构建一套科学合理、行之有效的市场营销方法,才能更好地开拓市场,取得理想的营销效果。通过对我国煤矿机械制造行业的市场环境分析、营销策略分析,及如何完善产品服务体系,拟对企业构建科学有效的营销方法进行探索。
Increasingly fierce market competition requires coal mine machinery manufacturers must build a scientific and reasonable and effective marketing methods in order to better explore the market and achieve the desired marketing effect. Through the analysis of the market environment, marketing strategy and how to improve the product service system of China’s coal mining machinery manufacturing industry, it is proposed to explore a scientific and effective marketing method for enterprises.