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传统媒体一直以来对企业新闻报道没有过多的关注,很多企业新闻题材被深埋,即便偶尔报道,都是一些“短小精悍”的小稿。对此,笔者将介绍《华尔街日报》对企业新闻报道的方法,结合本土特点,谈谈媒体该如何报道企业新闻。一、传统媒体企业报道的困境首先,对企业新闻重视不够。在党报媒体占主导的国内,时政报道占取大量版面,一些党报媒体把一些没有财经专业背景的记者安排去进行一般的企业报道,企业新闻总是“短小精悍”型的企业动态发布,很多企业潜在新闻未被挖掘出来,企业好新闻少之又少。其次,企业软新闻多,纯新闻报道的少。
Traditional media has always been on the corporate news coverage too much attention, many corporate news topics were buried, even if occasionally reported, are some “short and pithy ” small draft. In this regard, I will introduce the “Wall Street Journal” on business news reporting methods, combined with local characteristics, talk about how the media coverage of corporate news. First, the dilemma of traditional media companies reported First, pay insufficient attention to corporate news. In the country dominated by party newspapers, the current affairs reports occupy a large number of pages. Some media outlets have arranged some reporters without a professional financial background to conduct general corporate reports. The corporate news is always released dynamically by many enterprises Potential business news has not been tapped, business news with very few. Second, corporate soft news, pure news reports less.