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塑建企业形象应遵循的几个基本原则李范编者按：企业形象建设是我国社会主义市场经济条件下，企业谋求生存与发展的重大战略问题。塑造良好的企业形象，有利于增强企业的凝聚力和竞争力，有利于提高企业的识别力和知名度，有利于增强企业的经济实力和文化实力。它能够给企...
Several basic principles to be followed in building a corporate image Li Fan Editor’s Note: The building of corporate image is a major strategic issue for enterprises to survive and develop under the conditions of our socialist market economy. Creating a good corporate image is conducive to enhancing the cohesion and competitiveness of enterprises, improving the recognition and visibility of enterprises, and enhancing the economic strength and cultural strength of enterprises. It can give ...