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社会比较中的认知偏差是指个体在社会比较中表现出的过度自信与不自信现象。本研究在前人研究的基础之上,以在校大学生为被试,采用两个系列实验,探讨了社会比较中认知偏差现象的原因以及对判断和决策的影响。研究结果发现:在社会比较中,面对不同类型的问题,会出现不同的认知偏差;在社会比较中,不同类型的问题和信息清晰度共同影响认知偏差,且二者之间存在交互作用;社会比较中的认知偏差会影响个体的决策意图。
Cognitive bias in social comparisons refers to the phenomenon of overconfidence and self-confidence shown by individuals in social comparisons. Based on the previous studies, this study uses undergraduate students as subjects and adopts two series of experiments to explore the causes of cognitive bias in social comparison and the impact on judgments and decisions. The results show that in the social comparison, there are different cognitive biases in the face of different types of problems. In the social comparison, different types of questions and information clarity affect cognitive bias, and there is interaction between the two Role; cognitive bias in social comparison will affect the individual’s decision-making.