国有企业走向现代企业制度的改革步伐在不断加快。然而,企业报的“依赖性”、“行业封闭性”等弱点,又成为其在报业竞争中发展的障碍。能否坚持改革创新、坚持服务企业主体,并更好地面向社会大众,是企业报发展的关键。企业报创新有优势就企业报的报道内容来讲,由于企业本身的制约而存在着先天的局限 The pace of reform of state-owned enterprises toward the modern enterprise system is accelerating. However, weaknesses such as “dependence” and “closure of the industry” of the enterprise newspaper have also become obstacles in the development of newspaper competition. Whether we can insist on reform and innovation, insist on serving the main part of enterprises, and better facing the public is the key to the development of enterprises’ newspapers. Enterprise newspaper innovation has advantages In terms of business newspaper reported, due to the constraints of the enterprise itself and there are inherent limitations