本文使用田野调查、问卷调查和深度访谈等方法,针对青海省大通县某回族乡的儿童们进行了大众媒介使用与民族“汉化”两者关系的实证调研。初步分析出,大众媒介入侵和媒介信息的认知能力缺失,使该地区的回族儿童开始对本民族文化产生不认同并逐渐出现“汉化”现象。最后提出,为缓解文化认同危机可以从三个方面着手:整合教育资源、统筹信息资源和民族文化创新。 In this paper, field research, questionnaires and in-depth interviews were used to carry out empirical research on the relationship between mass media use and ethnicity “Hanhua ” for children in a Hui nationality town in Datong County of Qinghai Province. The preliminary analysis shows that the lack of cognitive ability of mass media intrusion and media information has caused the Hui children in the region to begin to disagree with their own national culture and gradually emerge in the phenomenon of “localization.” Finally, it is proposed that the crisis of cultural identity can be alleviated in three aspects: integrating educational resources, coordinating information resources and innovating national culture.