在日趋激烈的市场竞争中,软件企业应该不断优化市场营销组织的结构和工作流程。软件企业应科学认识市场营销组织在企业中的地位,明确市场营销组织的责任、权力和职能范围。软件企业应强化市场部在营销体制中的作用,尽快实现从推销观念相营销观念的转变。软件企业应重点处理好营销部门与研发部门的工作关系,发挥整体优势。 In the increasingly fierce market competition, software companies should continuously optimize the structure and workflow of marketing organizations. Software companies should scientifically understand the position of marketing organization in the enterprise and clarify the responsibilities, powers and functions of the marketing organization. Software companies should strengthen the marketing department in the marketing system, as soon as possible to achieve the concept of marketing from the marketing concept of change. Software companies should focus on handling the marketing department and R & D department of the working relationship, give play to the overall advantages.