近年来,有关电视频道的营销活动推陈出新,使用的媒介也越来越丰富,而电视频道品牌推广时利用频道之外的媒介宣传栏目和品牌的信息时所谈到的非电视媒体宣传,也就是电视频道的离播包装。电视频道的离播包装是指电视频道在非电视媒体(如报刊、杂志、网站、多媒体光盘、广播等)和社会公共户外媒介环境中的形象设计与应用。电视频道离播包装在进行品牌营销宣传时使用的平面视觉 In recent years, the marketing activities of the television channels have been revamped and the media used have become more and more abundant. Non-TV media publicity when referring to the information channels of the channels and brands outside the channels is used in the promotion of the television channels, that is, TV channels off-air packaging. Television channels’ off-label packaging refers to the design and application of television channels in the non-television media (such as newspapers, magazines, websites, multimedia CDs, broadcasts, etc.) and social public outdoor media environments. Flat-panel vision for the use of television channels in off-air packaging for brand marketing purposes