石窟艺术源于印度,隋唐时期经中原传入巴中,在传播的过程中不断与巴中本土文化融合,形成独特的艺术风格。通过分析巴中石窟艺术的核心价值与人文意蕴,总结以石窟艺术为依托打造城市文化品牌的优势与存在的问题,并以此提出建设巴中城市文化品牌的宏观政策与实施措施。 Grottoes originated in India and the Sui and Tang dynasties were introduced into Pakistan by the Central Plains. During the process of dissemination, they kept integrating with the indigenous cultures in Pakistan and China and formed a unique artistic style. By analyzing the core value and humanistic connotation of the Grottoes in Pakistan and China, this paper summarizes the advantages and existing problems of building the urban culture brand based on the Grottoes art, and puts forward the macroeconomic policies and implementing measures to establish the urban cultural brand in Brazil and China.