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对我国的服装企业来说,实施电子商务是一次难得的发展和扩展自己疆土的机会。但是在如今电子商务错综复杂的发展情况之下,想要赢得这场知识竞争的胜利,如何能认清市场,找准定位显然是十分重要的。本文分析了如今电子商务后工业时代服装市场的现状,并且重点研究了其五个重要的发展特征,为服装企业开展电子商务明确了发展规划。
For China’s garment enterprises, the implementation of e-commerce is a rare opportunity to develop and expand their territory. However, under the current complicated development of e-commerce, it is obviously very important to understand the market and find its place if you want to win the victory of this knowledge competition. This article analyzes the status quo of the apparel market in the post-industrial era of e-commerce, and focuses on its five important development characteristics, which clearly defines the development plan for apparel enterprises to launch e-commerce.