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随着“互联网+”模式在各行业应用的日益兴起,传统经营方式发生了较大的改变,O2O、O2C、O2O2C、C2C、B2C等等模式应运而生。移动出行就是利用O2C、C2C、B2C模式发展壮大,培养出大移动互联网时代下引领的用户现代化出行方式,整合了大众出行的前端资源。并且随着移动出行平台整合汽车后市场将给保险业带来不可估量的业务资源,当前部分移动出行平台已经和保险公司进行了合作,但是合作不够深入,存在很多困境。本文针对我国移动出行搭建保险的业务模式进行分析,重点分析相互合作的困境,提出保险助力移动出行快速发展的相关路径和对策。
With the increasing use of “Internet +” mode in various industries, the traditional mode of operation has undergone major changes. The modes of O2O, O2C, O2O2C, C2C and B2C have emerged. Mobile travel is the use of O2C, C2C, B2C model to grow and develop a large mobile Internet age to lead the user’s modern travel mode, integration of public travel front-end resources. And with the integration of mobile travel platform after the automobile market will bring immeasurable business resources to the insurance industry, the current part of the mobile travel platform and insurance companies have been cooperation, but the cooperation is not deep enough, there are many difficulties. This article analyzes the business model of China’s mobile travel to build insurance, focusing on analysis of the plight of mutual cooperation, put forward insurance to help the rapid development of mobile travel related to the path and countermeasures.