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伴随着网络和数字技术的高速发展,媒体格局和舆论生态环境发生了巨大变化。新兴媒体崛起后,以势如破竹之势迅猛发展,并实现了大范围的覆盖,使传统媒体遭受了史无前例的冲击。传统媒体与新兴媒体的融合成为了一种不可逆转的时代潮流。本文将从传统媒体与新兴媒体的现状、融合的必然性、融合方式及融合中的注意事项四个维度进行阐述。
With the rapid development of internet and digital technologies, the media landscape and the ecological environment of public opinion have undergone tremendous changes. After the rise of emerging media, the rapid development of the situation with great momentum and the realization of a wide range of coverage, the traditional media suffered an unprecedented impact. The integration of traditional media and emerging media has become an irreversible trend of the times. This article elaborates from the four dimensions of the current situation of traditional media and emerging media, the necessity of integration, the way of integration and the considerations in integration.