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伴随着网络信息技术的不断发展,艺术领域的产业生态也发生了翻天覆地的变化,这使得传统的产业运行方式不再单一依靠实体市场,尤其对于纯粹的精神产品。对于依靠听觉来感知的音乐艺术而言,利用互联网信息平台进行内容上的传播与营销,能够更有效地利用网络信息技术成本低廉、互动性强以及传播效率高的优势。本文将以信息化技术时代的互联网音乐传播为论述中心,探讨这一时代音乐产业的营销模式,同时总结网络信息技术对音乐产业的引导与影响。
With the continuous development of network information technology, the industrial ecology in the field of art has undergone tremendous changes. This makes the traditional mode of operation of the industry no longer rely on the physical market alone, especially for purely spiritual products. For music arts that rely on auditory perception, the use of Internet information platforms for content dissemination and marketing can make more efficient use of web-based information technologies to be cost-effective, interactive and disseminated efficiently. This article will center on the internet music dissemination in the era of information technology and discuss the marketing mode of the music industry in this era. At the same time, it will summarize the guidance and influence of network information technology on the music industry.