论文部分内容阅读
改革开放的30年,中国的国民经济有了飞速的发展,各行业呈现出欣欣向荣的景象。与人民群众联系最为紧密的行业——商业也有了较大的发展,原有单一化的商业销售模式向多样化方向发展,并逐步提高自身形象以满足人民群众不断提高的物质文化的需求。区别于以往的商场从单一的以销售为目的的经营理念向多功能全方位的购物、休闲、娱乐为一体的经营模式理念方向发展。并提倡贴心的服务、诚信的销售、优雅的购物环境,组建一个现代化的商业销售模式。在这个过程中现代的商业设计中就要求设计人员要秉承“以人为本、主题突出兼顾效益”的设计理念。设计出中国人自己的商场,并与国际接轨。优雅的购物环境是对美的追求,设计中无疑会有中国人对美认知的独特体现,对事物有种意境美的追求。
In the 30 years of reform and opening up, China’s national economy has experienced rapid development, and various industries have been thriving. The industry that has the closest connection with the people has also enjoyed greater development. The original single commercial sales model has evolved in the direction of diversification and gradually improved its image to meet the increasing material and cultural needs of the people. Different from the past, the mall has evolved from a single sales-oriented business concept to a multi-functional all-around shopping, leisure and entertainment business model concept. And promote intimate services, honest sales, elegant shopping environment, the formation of a modern commercial sales model. In the process of modern commercial design, designers are required to uphold the design philosophy of “people-oriented, prominent theme and balanced benefits”. Design the Chinese people’s own shopping malls and connect with international standards. The elegant shopping environment is the pursuit of beauty. There will undoubtedly be a unique embodiment of the Chinese perception of beauty in the design, and a pursuit of the beauty of the beauty of things.