随着互联网技术与计算机技术的快速进步,网络营销发展成市场营销主流。但是,在网络营销中出现了一些非道德行为,如何提升网络营销道德水平,成为当前推动网络营销进步的关键。本文重点探讨了网络营销道德评价体系建设策略。 With the rapid progress of Internet technology and computer technology, Internet marketing has become the mainstream of marketing. However, there have been some non-ethical behaviors in internet marketing. How to improve the ethics of internet marketing has become the key to promote the progress of internet marketing. This article focuses on the network marketing moral evaluation system construction strategy.