论文部分内容阅读
当前,我国传媒界正涌动着一股投资热,最新资料显示,进入或涉足传媒业的国内上市公司已有40余家,一些世界传媒巨鳄也开始在中国传媒滩头阵地前游弋,长期在行政壁垒保护下,业外资本最难进入的中国传媒产业的大门正悄然而急速地打开。 对这股传媒与资本联姻的投资热,在国内传媒界有两种不同的看法:一种意见认为,这是继网络热之后的“又一个美丽的泡沫”;另一种意见认为,真正的传媒业竞争还没开始,说它是“泡沫”还为时过早。究竟怎样看待这个问题呢?还是让我们首先考察一下中国传媒业改革发展的实际情况,看看传媒市场与资本市场是怎样结缘的吧。
At present, there is a surge of investment fever in our media circles. According to the latest information, more than 40 domestic listed companies have entered or are involved in the media industry. Some of the world's media giants have also started to cruise in front of China Media Beach Front. Under the protection of administrative barriers, the door to the Chinese media industry, where the extra-capitals are most inaccessible, is quietly and rapidly opening up. There are two different opinions about this media investment-capital investment hotspot in the domestic media. One view is that it is “another beautiful bubble” after the Internet fever. Another view is that the real The competition in the media industry has not started yet. It is still too early to say that it is a “bubble.” Let us first examine the actual situation of the reform and development of the media industry in China and see how the media market and the capital market are bound up.