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同样一双鞋,为什么耐克的600多;李宁的200多;特步的400多;361的300多?还是同样一双鞋,在地摊卖不过几十元,到了商场、专卖店,会涨到一百甚至几百。有人说那是品牌的作用,还有人说是因为在不同地方卖,卖的价格当然不同。不论你是选择卖品牌,还是卖文化。我们都需要承认,今天我们己经从产品制造时代进入塑造产品价值的时代。在产品供大于求的今天,谁能更好的塑造产品的价值,谁就会取得最终的胜利。购买宝马车的人有时候不是最在乎车子的本身跑得多快,能开多久,他们购买的是宝马车的价值,即开宝马的感觉和开宝马的那种身份象征。买
The same pair of shoes, why Nike more than 600; Li Ning’s more than 200; Xtep more than 400; 361 more than 300? Or the same pair of shoes, but dozens of dollars in the stalls to the mall, specialty stores, will rise to a hundred or even several hundred. Some people say that is the role of the brand, some people say that because of selling in different places, of course, the price of selling is different. Whether you choose to sell the brand, or sell culture. We all need to acknowledge that today we have entered the era of shaping the value of our products from the manufacturing era. In today’s oversupply of products, who can better shape the value of the product, who will achieve the ultimate victory. Sometimes people who buy a BMW do not care much about how fast the car itself runs. How long it can take to buy a BMW is the value of a BMW, the feeling of a BMW and the identity symbol of driving a BMW. buy