某公关人才招聘现场,一位花枝招展的妙龄女郎正在毛遂自荐:“我能歌善舞,喜交际应酬,最适合公关工作!”另一位翩翩少年也在夸夸其谈:“我的亲朋好友中高干很多,让我搞公关最能搞出特色!”果真如此吗?非也!美国著名的公关学者卡特利普和森特在他们所著的经典性公关著作《有效公共关系》中,曾将公关工作概括为十个大类;写作,编辑,与新闻媒介的联络,特殊事件的组织与筹备,演讲,制作,调研,策划与咨询,培训,管理。从中可以看出,能歌善舞与“高干”关系都不是公关的“特色”所在, A public relations talent recruitment site, a showcasing young girl is volunteered: “I can sing and dance, hi social entertainment, the most suitable public relations work!” Another adolescent is also a rhetoric: “My relatives and friends in a lot of senior, Let’s engage in public relations can best come up with features! ”If so? Non-also! The famous public relations scholar in the United States Catlip and Center in their classic public relations book“ effective public relations ”, the public relations work has been summarized For ten categories; writing, editing, contact with the news media, organization and preparation of special events, lectures, production, research, planning and consulting, training and management. It can be seen that singing and dancing and “high dry” relationship are not the “special” of PR,