党报广告经营一直是中国报业发展的一道难题说它难,其中的因素很多,有体制的羁绊,有定位的迷离,有思路的局限,更有市场的偏见。于是,善于探索的党报经营者一直在意识属性与经济属性之间在舆论导向与服务市场之间,在社会利益与经济利益之间寻找着一个理想中的平衡点。这其中一定蕴含着能够让你一剑封喉的内在本质,一定潜循着能够一往直前的发展规律。 Party newspaper advertising has always been a difficult problem for the development of China’s newspaper industry. There are many factors in it, such as the fetters of system, the confusion of position, the limitation of thinking and the prejudice of the market. As a result, party newspaper operators who are good at exploring have been looking for an ideal balance point between social interests and economic interests between the public opinion orientation and the service market between the consciousness attributes and the economic attributes. This one must contain the inherent essence that can make your sword seal the throat, and must be able to follow the law of development.