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从八十年代初琼瑶创作的小说和电视剧一进入内地市场,立即俘虏了大批纯情的少男少女。琼瑶在赚得读者和观众眼泪的同时,更是从他们的口袋里掏走了无以计数的钞票。1998年,她又携一部集言情、娱乐、武打于一身的《还珠格格》再度杀进了内地电视圈,创出了各地电视台收视率的最高纪录。《还珠格格》的走红,在某种意义上来说,并不是言情剧的回潮和琼瑶现象在社会上的复苏,而是从另一个方面反映出琼瑶以往被称为经典的作品已不能再打动人们的心灵,而疯疯癫癫的小燕子形象却瞪着一双大眼睛,带着游戏心态闪亮登场,从而变换了屏幕上多年的玉女形象。琼瑶无疑是及时地抓住了这种变换,因而也一下子抓住了一大批青少年反叛的心理。
From the early 80’s Qiong Yao’s novels and dramas to enter the mainland market, immediately captured a large number of innocent boys and girls. Qiong Yao earn readers and audience tears at the same time, it is removed from their pocket countless banknotes. In 1998, she brought “My Fair Princess”, a collection of romance, entertainment and martial arts into the TV circle in the Mainland again, setting the highest ratings of television stations across the country. The popularity of “My Fair Princess” is, in a sense, not a resurgence of romance drama and the recovery of Qiong Yao phenomenon in society, but on the other hand reflects the fact that Qiong Yao was no longer impressed by what was once called a classic People’s hearts, but the crazy little Swallow image but stared at a pair of big eyes, with the game mentality shiny debut, which changed the screen for many years the image of the jade. Qiong Yao undoubtedly seized such a shift in a timely manner, and thus suddenly grabbed a large number of youth rebellious psychology.