商品营销，正在买方市 场中大显身手。房地 产商品，由于与普通商品相比，有着资本数额大、建设周期长、变现能力弱、投资风险高等特点，其商品的营销就更显重要。现代概念的房地产商品营销是从产品营销、价格营销、竞争营销、全面营销发展而来的，它是全过程营销理念的引入， Commodity marketing, the buyer’s market to show their talents. Because of the large amount of capital, long construction period, weak liquidity and high investment risk, real estate products are more important than ordinary products in terms of marketing their products. The modern concept of real estate product marketing is from the product marketing, price marketing, competitive marketing, comprehensive marketing developed, it is the introduction of the whole process of marketing ideas,