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汉字历史源远流长,其本身就是美的构成图形,具有很强的符号感和高度的艺术造型价值。鲁迅先生曾经讲过中国文字有三美:意美以感心;音美以感耳;形美以感目。以汉字设计成的标志具有形简、意美、结构丰富的特点,使人通过本身就能直接了解其象征意义。随着中国设计界对中国民族文化的发扬,产生了许多成功的汉字标志设计,这些标志弘扬了东方文化精髓,体现了中国人独特的理念与智慧。以本民族独特的视觉思维方式引领时代潮流,独创自身特色的设计艺术,是时代和民族赋予我们的重任。民族的,就是世界的,汉字必将以其独特的形式美在世界商标和标志设计中占有重要的地位。
The history of Chinese characters goes back to ancient times, and is a beautiful graphic of its own. It has a strong symbolic value and a high artistic value. Mr. Lu Xun once said that there are three beautiful Chinese characters: Italy and the United States feel the heart; The logo, which is designed with Chinese characters, has the characteristics of simplicity, meaning and beauty, and rich structure so that people can directly understand their symbolic meaning through themselves. With the development of Chinese national culture, Chinese design circles have produced many successful designs of Chinese characters. These marks promote the essence of Eastern culture and embody the unique Chinese concept and wisdom. To lead the trend of the times and create its own unique design art with the unique visual thinking of our nation is the task entrusted to us by the times and by the nation. National, is the world, Chinese characters will in its unique form of beauty in the world trademark and logo design occupies an important position.