出版业的竞争已经进入到了品牌竞争的时代。认识品牌的意义,探寻打造品牌的方法,对于出版社(此处主要谈图书出版社)来说具有十分重要的作用。 何谓品牌呢?所谓品牌,是指用于识别一个企业以及企业产品的某一名称、术语、符号、象征或设计,或它的某种组合。品牌是企业给自己或自己的产 Publishing industry competition has entered the era of brand competition. Understanding the meaning of a brand and exploring ways to build a brand are very important to the publishing house (mainly referring to the book publishing house). What is a brand? A brand is a name, term, symbol, symbol, or design used to identify a business or a company’s business, or some combination of these. Brand is the enterprise to own or own production