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2002韩日世界杯硝烟散尽,亿万人瞩目的大力神杯已有得主,媒体上一切关于世界杯本身的争论,“是世界杯成就了球星,还是球星成就了世界杯”、“是球星的世界杯,还是裁判的世界杯”等话题,突然显得苍白无力,一个新鲜的话题开始浮出水面——“是媒体成就了世界杯,还是世界杯成就了媒体?”中外传媒为报道世界杯掀起的媒体大战,以世界杯为契机,电视、平面媒体、网络传媒应用新技术、新手段大比拼,IT厂商分食世界杯盛宴,到了该盘点的时候了。
2002 World Cup in South Korea and Japan cleared of smoke, hundreds of millions of people have been eyeing the trophy has winners, the media on all the controversy about the World Cup itself, “is the World Cup achievements star, or star achievements of the World Cup”, “is the star of the World Cup, or Referee’s World Cup ”and other topics, suddenly appeared pale and weak, a fresh topic surfaced -“ Is the media achievements of the World Cup, or the World Cup achievement media? ”Chinese and foreign media to cover the World Cup set off a media war, the World Cup as an opportunity , TV, print media, network media application of new technologies, new means of competition, IT vendors eat the World Cup feast, to the inventory of the time.