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随着人们对气候变化的日益重视,受众对于户外气象科普电视节目提出了更深层次的需求。由于制作成本较高、制作周期长、人员和设备配备有限等原因,我国户外气象科普电视节目数量较少,受关注程度低。本文以我国户外气象科普电视节目为研究对象,结合实际调研结果,对其发展现状进行分析,同时结合实践对户外气象科普电视节目的传播策略提出合理化建议。
As people pay more and more attention to climate change, audiences have put forward deeper requirements for outdoor weather popular television programs. Due to the high production costs, long production cycle, limited staffing and equipment, the number of outdoor weather popular television programs in China is still relatively low, with a low level of concern. In this paper, the popular outdoor weather meteorological television programs in China as the research object, combined with the actual research results, the development of the status quo analysis, combined with practice of outdoor weather science popularization of television programs communication strategies to put forward reasonable suggestions.