由精酿啤酒的艺术性引导出其小众文化性和对立文化性,这些文化具体以什么形式出现和表达,以及如何定义这些文化的内容等问题,暂未对其进行研究。希望精酿从业者能认识到文化对精酿啤酒的重要性,并去发掘自身的文化内涵。有意识的文化定位是一种高级的市场行为。正确地认识到自身所处的文化群体对很多企业来说都很困难,错误和虚伪的文化定位会失去所处文化群体的认可。当我们还无法判 The art of beer brewing from its niche and cultural counterparts, these specific forms of culture in what form and expression, and how to define the content of these cultures and other issues, yet to be studied. It is hoped that practitioners will recognize the importance of culture to craft beers and explore their own cultural connotations. Conscious cultural positioning is a high-level market behavior. Correctly recognize that the cultural groups in which they are located are very difficult for many enterprises. False and hypocritical cultural orientation will lose the recognition of the cultural groups where they live. When we can not sentence