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王府井集团旗下的东安市场始建于清光绪二十九年三月(1903年3月),是20世纪最早出现的一座商贸市场,因其邻近皇城东安门故名东安市场,是京城历史最悠久的著名老字号商场,至今已有一百多年历史。在瞬息万变的商业江湖中,这家老字号商业品牌也在一直进行年轻化的调整与转变,将核心客群逐渐转移至年轻消费者身上。如今的东安市场剔除男装品类,专注于女性市场。近一万平方米的体量中,一层为珠宝及女鞋等品类,二层为青春女装,三层为成熟女装。此外为了让零售区域更加具有活力,东安市场还专门
The Dongan Market, a part of the Wangfujing Group, was founded in March 29, 1903 (March 1903) as the earliest commercial market in the 20th century. It is the capital city of Dongan The oldest well-known old mall, has been a hundred years of history. In the ever-changing commercial arena, this old brand has also been rejuvenating the business transformation and change, the core customer base gradually shifted to young consumers. Today’s Dongan market excluding men’s category, focusing on the female market. Nearly 10,000 square meters of body mass, a layer of jewelry and women’s shoes and other categories, the second floor of the women’s clothing, three mature women’s clothing. In addition to make the retail area more dynamic, Dongan market is also specialized