我国农药行业已经进入品牌竞争时代,现代意义上的品牌是指消费者和产品之间的全部体验。当今农药市场中销售产品不再是决定因素,销售的品牌越来越重要,品牌是企业永久的无形资产,是企业关键性的重要资源,是现代企业核心的竞争力 China’s pesticide industry has entered the era of brand competition, the modern sense of the brand refers to all the consumer and product experience. Sales of products in today’s pesticide market is no longer a decisive factor, sales of the brand is more and more important, the brand is a permanent intangible assets business, the enterprise is an important and important resource, the core competitiveness of modern enterprises