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选取苹果App Store中Elsevier和Highwire的医学期刊App进行研究,分析其应用现状及用户的评价情况,并选取2家出版社最热门的2款App进行对比。结果发现:内容丰富性、功能多样性、界面友好性、操作简易性是影响用户选择的主要因素,其中对App功能设计的关注最多;而Highwire的医学期刊App凭借更为丰富的内容以及更为友好、实用的功能设计,比Elsevier在用户中赢得了更好的口碑。认为要做好医学期刊的App,需要不断改进内容和功能的建设。
Select Elsevier and Highwire medical journals App in Apple App Store to research and analyze its application status and user’s evaluation situation, and select the two most popular publishing 2 Apps for comparison. The results showed that content richness, functional diversity, user-friendliness and ease-of-use are the main factors influencing user’s choice. Among them, the most attention is paid to App function design. Highwire’s medical journal App is based on richer content and more Friendly and functional design wins a better reputation among users than Elsevier. Think to do medical App App, you need to constantly improve the content and function of the building.