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“融媒体”与“互联网+”已成为传统媒体改革的关键词,但就如何落实媒体融合策略,始终存在矛盾与争议。一些广电传媒将互联网思维贯穿于战略发展中,通过新媒体势力的跟进嫁接、技术力的改造升级、内容力的整合交互以及产业力的拓展发散,精准触及媒体融合中媒介形态转变、技术平台搭建、资源优化配置、产业链纵向延伸等核心问题。以扬州广电集团为代表的基于融媒体发展战略的“TV+互联网”模式,在短时间内已取得开创性进展,为中国城市电视台媒体转型之路提供了有益启示。
“Melody Media” and “Internet +” have become the key words of traditional media reform. However, there are always contradictions and controversies about how to implement media convergence strategies. Some radio and television media have penetrated the internet thinking in the strategic development. Through the follow-up and grafting of new media forces, the transformation and upgrading of technological capabilities, the integration and interaction of content and power, and the expansion of industrial power, it accurately touched upon the changes in media formats and technology platforms in media convergence Build, optimize the allocation of resources, the vertical extension of the industrial chain and other core issues. The “TV + Internet” model based on financial media development strategy, represented by Yangzhou Radio and Television Group, has made groundbreaking progress in a short period of time and provided useful inspiration for the media transformation of China’s urban television stations.