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标致汽车公司的汽车产品,一般是以三位数字命名车型的,如我们熟悉的“标致505”,其中第一个数字,代表的是标致车的大小与档次,数字越大,车型愈大;第三个数字则代表的是标致车的更新代数,如“标致505”代表着第5代标致车中的第5档,属于较大车型。该第5代车型中以“标致605”为最高档。最近,标致汽车公司首次研制生产了其第6代车型中的经济小型“标致106”,如何向消费者宣传这一具有转折意义的新一代汽车,便成了其有关部门的重要策划内容,尤其是使主要的广告手段之一——电视广告面临着极大的挑战。但由于该广告策划对意识流手法和观众性注视心理的精巧应用,这一广告获得了巨大成功,大有成为他人效仿的经典
Peugeot’s automotive products are generally named after three-digit models, such as the familiar Peugeot 505. The first number represents the size and grade of the Peugeot. The larger the number, the larger the model. The third figure represents the updated algebra of the Peugeot car. For example, the “Peugeot 505” represents the fifth-generation fifth-generation Peugeot car and is a larger model. The “Peugeot 605” is the highest grade in this fifth-generation model. Recently, the Peugeot company has for the first time developed and produced the economical “Peugeot 106” of its 6th generation model. How to educate consumers about this new generation of cars with a turning point has become an important planning content of its related departments, especially Is one of the main advertising means - TV advertising faces great challenges. However, because the ad’s sophisticated use of streamlining of consciousness and spectator gaze, this ad has been a great success and has become a classic for others to follow.