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基于以央视《百家讲坛》为代表的学者以个体阅读取代大众阅读的文化传播现象,本文率先提出“经典代读”这一核心概念。“经典代读”的文化缺失主要表现为三方面:受众出于对文化的渴求,被动地接受学者对经典的解读,导致自主阅读的角色缺位;媒体受商业利益驱动,以至于文化策略运用失当,文化角色定位偏移,因而出现角色越位;学者受制于大众媒体的强势导控与“受众为王”的商业逻辑,由文化理想的导航者蜕变为大众趣味的迎合者,导致角色错位。面对以上缺失,相应的对策是:聚合大学、公共图书馆、媒体等诸多社会公共资源,一同促使由媒体主导的经典“代读”向公众自身主导的“自读”转变,以此重建公共知识空间。
Based on the phenomenon that the scholars represented by CCTV “100 Forums” replaced the phenomenon of cultural communication read by the general public with individual reading, this article first proposed the core concept of “classic reading”. The lack of culture in Classic Reading ’s mainly manifests itself in three aspects. The audiences passively accept the scholarly interpretation of the scriptures due to their desire for culture, which leads to the absence of the role of independent reading. The media is driven by commercial interests, The misunderstood strategy and the shifting of cultural roles lead to offside roles. The scholars are subject to the strong control of the mass media and the commercial logic of “the audience are the king”, transformed from culturally ideal navigators into cus- tomers of the public interest, Cause the role of dislocation. In the face of the above shortcomings, the corresponding countermeasures are as follows: Polygamy, public libraries, media and many other social and public resources jointly promote the transition from the media-led classics to the public self-read, In order to rebuild the public knowledge space.