现今,我国商品零售业大多数商家都引用同一种营销理论、方法、策略,从而形成了一种共有的“进场代销”模式。“进场代销”为终端销售,它直接面对广大消费者,这种营销模式随着社会的发展和人们消费观念的不断更新已渐渐暴露出它的弊端,这种模式随着网络营销和厂家直销的兴起将受到冲击。以家电行业来讲,目前我国家电商品销售商主要有国美、苏宁、五星三大零售巨头,加上一些大型超市和其他百货类商场,可谓卖场众多。而他们所采取的销售形式就是“进场代销”。何为“进场代销”呢?即商家办一个商场,厂 Nowadays, most merchants in China’s retail trade use the same marketing theories, methods and tactics to form a common mode of “sales and distribution.” “Entry consignment” for the terminal sales, it directly faces the vast number of consumers, this marketing model with the social development and people constantly update the concept of consumption has gradually exposed its drawbacks, this model with the network marketing and manufacturers The rise of direct sales will be affected. In terms of the appliance industry, at present, there are mainly three major retail giants such as Gome, Suning and Five Star in home appliance sales in China. Plus some large-scale supermarkets and other department stores, they can be described as numerous stores. And they take the form of sales is “admission consignment.” What is “admission consignment”? That businesses do a shopping malls, factories