在朋友圈转发广告,也要负法律责任。日前,根据新《广告法》第五十五条第三款规定,广告经营者或者发布者明知或应知广告虚假,仍然发布广告,工商机关可以处20万元以上100万元以下罚款。其实,国内在朋友圈里的广告转发现象在其他国家也常常上演,那么,类似的社交网络广告以怎样的形式存在?又有着哪些法律规范或者管理方式? Forwarded in the circle of friends advertising, but also bear legal responsibility. Recently, according to the third paragraph of Article 55 of the new Advertising Law, an advertisement operator or publisher, knowing or should knowingly advertised false, still releases advertisements, and the industrial and commercial authority may impose a fine of not less than 200,000 yuan and not more than 1,000,000 yuan. In fact, domestic advertising in the circle of friends in the phenomenon of forwarding are often staged in other countries, then a similar social network advertising in what form exists? And what are the legal norms or management?