开连锁店有时看起来就像玩一种游戏:找到适合经营理念的连锁系统、发展计划和营销策略,最后一炮走红,大获成功。可事实上,如果真的按部就班这么做,很少能如愿以偿获得成功。北美有3000多家连锁企业,但绝大部分的生命都像流星一样短暂,每年有成千上万的公司杀入连锁经营这个领域,又黯然陨落。只有极少数公司可以茁壮成 Opening a chain sometimes looks like playing a game: finding a chain system, development plan, and marketing strategy that fits into your business philosophy, culminating in success. In fact, if you really do this in a step-by-step manner, you can seldom succeed. North America has more than 3,000 chain companies, but most of the lives are as short as the meteor, each year thousands of companies into the chain of this area, and sadly fall. Only a handful of companies can thrive