论文部分内容阅读
随着通信技术和互联网技术日新月异的进步,移动互联网的发展也越来越快,在原有的移动互联网技术的基础上,也出现了新的技术应用与电子商务当中。结合旅游业的特点,移动电子商务和旅游市场的结合是未来旅游业发展的方向。本文通过对现有移动电子商务在旅游市场的模式分析,为未来移动电子商务在在线旅游的发展提供一些帮助。一、中国在线旅游市场的现状分析截至2013年12月,中国互联网网民规模6.2亿人,互联网普及率已经达到45.8%,随着国内互联网的普及率的持续增长,
With the rapid progress of communication technology and Internet technology, the development of mobile Internet is getting faster and faster. Based on the original mobile Internet technology, new technology applications and e-commerce also emerge. Combined with the characteristics of tourism, the combination of mobile e-commerce and tourism market is the future direction of tourism development. In this paper, the existing mobile e-commerce in the tourism market model analysis for the future of mobile e-commerce in the development of online travel to provide some help. I. Status Analysis of China’s Online Travel Market As of December 2013, the scale of Internet users in China was 620 million with the Internet penetration rate reaching 45.8%. With the continuous growth of the domestic Internet penetration rate,