论文部分内容阅读
在新形势下,国有企业的新闻宣传部门,要清醒地认识和把握新旧媒体融合发展的趋势,充分整合媒体资源,积极打造宣传矩阵,努力形成宣传合力,为国有企业改革发展营造良好的舆论氛围。新闻宣传工作是国有企业思想政治工作的重要组成部分,也是国有企业内聚人心、外树形象的重要载体。随着移动互联时代的到来,社交网络、微博、手机报、微信、新闻客户端等新媒体异军突起,成为社会舆论的放大器,给新闻宣传工作带来机遇的同时,也带来了前所未有的挑战。
Under the new situation, the publicity and publicity departments of state-owned enterprises should clearly understand and grasp the trend of integration of new and old media, fully integrate media resources, actively create a propaganda matrix and work hard to form a publicity synergy to create a favorable media atmosphere for the reform and development of state-owned enterprises . Press and propaganda work is an important part of the ideological and political work of state-owned enterprises and an important carrier of the cohesion of people and the image of outside trees in state-owned enterprises. With the advent of the mobile Internet era, new media such as social networks, Weibo, mobile newsletters, Wechat and news clients have emerged as an amplifier of public opinion, bringing opportunities for news propaganda while bringing unprecedented challenges. .