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加强资产评估行业文化建设是资产评估行业健康、可持续性发展的重要工作之一。在品牌成为企业竞争的核心的时代,我国评估机构的品牌建设对评估行业的发展将起到至关重要的作用。本文结合加强行业文化建设及当前制约评估机构品牌建设的因素对评估机构品牌建设问题进行了分析,并对促进评估机构文化和品牌建设提出建议,希望广大读者集思广益,为行业建设的发展献计献策。
Enhancing the cultural construction of asset valuation industry is one of the important tasks in the healthy and sustainable development of asset valuation industry. In the era when the brand has become the core of the enterprise competition, the brand building of the evaluation institution in our country will play a crucial role in the development of the evaluation industry. In this paper, the author analyzes the brand building problems of the appraisal agencies based on the factors of strengthening the cultural construction of the industry and the brand building of the current appraisal agencies. It also puts forward suggestions on how to promote the appraisal of the corporate culture and brand building, and hopes that the readers will pool their ideas and make suggestions for the development of the industry.