在移动互联网高速发展的今天,报业传统用户的阅读行为发生改变,随之带来报业广告量下滑、印刷量下滑。对于报业印刷企业来说,需要转变思想,加强服务意识,主动开拓其他印刷业务。本文介绍了在科技助力下,报业印刷企业如何实现业务拓展。 In today’s rapid development of mobile Internet, the reading behavior of the traditional newspaper users has changed, which in turn has led to a decline in newspaper advertisements and a decline in printing volume. For press printing companies, the need to change their thinking, strengthen service awareness, take the initiative to explore other printing business. This article describes how the press printing business can expand its business under the help of technology.