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要适应媒介融合趋势,传统媒体要秉持“全媒体、无边界、有思想”三大核心理念;从业务整合、管理创新、技术革新、人力资源、组织文化五个方面重构业务主题,在此基础上进行流程再造。同时,从三个阶段部署发展战略规划:以“聚合、共享、交互”实现与新媒体资源的无缝聚合、内容素材的安全共享、使用主体的多元交互;以“整合、开放、导航”实现全媒体整合、全资源开放,全内容导航;以“融合、泛在、智慧”实现跨媒介与跨产业的高度融合。
In order to adapt to the trend of media convergence, traditional media should uphold the three core concepts of “all media, no boundaries and thinking”; reconstruct business topics from five aspects: business integration, management innovation, technological innovation, human resources and organizational culture, On this basis, process reengineering. At the same time, it will deploy strategic plans for development from three stages: “seamlessly integrating with new media resources, sharing security of content materials and using multiple interactions with the main body of the enterprise” with “integration, sharing and interaction”; integrating, Navigation “Achieve full media integration, full resource openness, full content navigation; ” Fusion, ubiquity, wisdom "to achieve a high degree of cross-media and cross-industry integration.