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微商至今没有明确的法律主体地位,进入市场也没有任何的资格审查和认证,相应的法律规范和监管机制更是少之又少,造成微商市场上鱼龙混杂,欺诈蒙骗盛行。为了使微商的市场环境进一步更新,也使消费者的权益得到应有的保护,应尽快完善微商的法律主体制度,并对相应的配套措施进行探索和尝试,以完善我国的电子商务立法对新兴商务主体的规制。
As a result, there is no clear legal status of the merchants so far. There is also no qualification examination and certification for entering the market. The corresponding legal norms and regulatory mechanisms are extremely rare, resulting in the mixed use of microfinance markets and the fraudulent deception. In order to further update the market environment of micro-commerce and also to protect the rights and interests of consumers, it is necessary to perfect the legal main body system of micro-commerce as soon as possible and to explore and try out appropriate supporting measures so as to perfect our country’s e-commerce legislation Regulation of emerging business entities.